Focused on the ZICO Coconut Water portfolio and art directed multiple large scale lifestyle and still life photoshoots for marketing, sales, retail, social, digital, and more. Commissioned and worked with local photographers, models, web designers, influencers, and other creative partners to establish a 360º holistic wellness Help Your Self campaign. Collaborated with team members in concepting and bringing engaging pop-ups and social media presence.
100% pure coconut water that has naturally occurring electrolytes & has lower amounts of sugar than sports drinks making it the ultimate hydration beverage! Drink to replenish after a workout, a night out or just whenever you feel.
Help Your Self campaign aims to inspire people to think differently about holistic wellness. The brand believes holistic wellness IS for everyone—from yogis to new parents to entrepreneurs and beyond.