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Collaborated with the Marketing & Creative team to bring more awareness to the Evolus brand, as well their product brand, Jueveau—a new type of toxin. We created a strategy that adjusted our approach so that we reached our target demographic of millennial women. We focused on consistently posting engaging content. In doing so, we grew and established a strong brand identity through organic social media channels and created brand guidelines for sharing posts.
My Role
Prescription medicine that is injected into muscles and used in adults for a short period of time (temporary) to improve the look of moderate to severe frown lines between the eyebrows (glabellar lines).
Jeuveau is
You know those pesky little wrinkles between your eyebrows that won’t go away? Well, they're called glabellar lines, also referred to as "frown lines" or "elevens." On 11/11 we decided to giveaway to eleven contestants, free Jeuveau treatments for a year.
e11evens day
Created ads that collaborated with local & national top-spending accounts to develop ads that promoted awareness for Jeuveau by Evolus, but also promoted a tried + trusted injector. We ran these ads through Facebook and Instagram to reach our targeted audience.
Co-branded Media
Collaborated with the Marketing & In-House creative team to bring more awareness to the Evolus brand, as well their product brand, Jueveau—a new type of toxin.
Social Media
