Spearhead multiple high-impact holiday campaigns, ranging from Labor Day to New Year, ensuring brand consistency across all channels. Oversaw team concept development and execution of captivating designs for brand campaigns, store signage, packaging, email marketing, out-of-home advertisements, social media, website updates, and more. Elevated the brand's aesthetic through innovative designs that captivated and engaged both new and existing customers.

The sleep company that has spent years studying the magic and science of sleep. Great sleep changes everything. It makes us friendlier, faster, smarter... even warmer-and-fuzzier. If we all got great sleep, the world would be brighter.


My Role

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Awaken the potential of
a well-rested world.

Updated the Casper Trade website to ensure brand standards across the site, as well update the user experience to make it easier to understand the benefits of the program and how best to get in contact with Casper to form a partnership.